Research Group for Green Economy and Economic Ethics

Overview

The Department of Business Communication and Marketing focuses on the green transition of the economy and the social and economic, short and long term impacts of sustainability. It also aims to educate students in sustainable thinking. To achieve these goals, the Green Economy and Economic Ethics Research Group was established in 2024.

The precursor of the research group is the project "Marketing going green. Contexts of sustainability and possibilities of sustainability-related attitude formation in the context of green marketing", which aimed at sensitizing students to green and sustainable topics in 2022-2023. We can also see as a precursor the academic and student conferences and exhibitions organized in 2023 and 2024 on the occasion of Earth Day, can be seen as a precursor. In spring 2024, the members of the research team submitted two OTKA (Starting, Advanced) proposals on sustainability.

Goal

The research group's aim is to examine the economic and social impacts of sustainability, to describe the characteristics of ethical economic activities and to share good practices. The research group also has a third mission, by seeking connections with local economic actors and disseminating the results to the wider public through conferences. The aim is thus not only to disseminate scientific results, but also to educate consumers (university students) and to promote science.
The research gro

up carries out both basic and applied research. Research is carried out also by students (including thesis and (O)TDK research). The research team works closely with other universities, researchers and business professionals from other universities and research institutes.

Topic green marketing and green business: research on green marketing and green business solutions is gaining ground worldwide. We aim to analyse the challenges of green, sustainable and circular businesses and business operations: we examine aspects of consumer behaviour and expectations, and all aspects of green marketing, from product/service planning to communication of green issues.

Main research areas

4.0 technologies and sustainable economy
Social responsibility
Green business practices
Economic and social issues of sustainability and circularity
Consumer behaviour and sustainability
Economic impact of local food
Green marketing
Economic ethics

Research group members

László KOVÁCS, associate professor, Head of Research Group, Department of Business Communication and Marketing, Faculty of Social Sciences, ELTE, Szombathely, Hungary
Viktória SZŐKE, assistant professor, Head of Research Group, Savaria Department of Business Administration, Faculty of Social Sciences, ELTE, Szombathely, Hungary
Zoltán HORVÁTH, assistant lecturer, Department of Business Communication and Marketing, Faculty of Social Sciences, ELTE, Szombathely
Klára SZÉKELY, assistant professor, Department of Business Communication and Marketing, Faculty of Social Sciences, ELTE, Szombathely
Zsolt ZIEGLER, assistant professor, Department of Business Communication and Marketing, Faculty of Social Sciences, ELTE, Szombathely

Keywords

sustainability, green economy, green business, green marketing, regional economy

Outputs

Edited volumes

Kovács, L., & Szőke V. (szerk.) (2023). A zöld üzleti gondolkodás és a zöld marketing lehetőségei és kihívásai. Szombathely: Savaria University Press.
https://www.researchgate.net/publication/371805238_A_zold_uzleti_gondolkodas_es_a_zold_marketing_lehetosegei_es_kihivasai

Kovács, L., & Szőke V. (2023). Marketing going green. A fenntarthatóság kontextusai és a fenntarthatósággal összefüggő szemléletformálás lehetőségei a zöld marketing kontextusában. Szombathely: Savaria University Press.

Journal papers

Balaban, E., & Kovács, L. (2023). The Perception of the Turkish Students of the Study Destination Budapest. Journal of Tourism and Development, 41, 167-185.
https://doi.org/10.34624/rtd.v41i0.28441

Szőke, V., & Kovács, L. (2023). Networks, Agriculture and Geography: How business connections of agricultural enterprises shape the connection of settlements in Western Hungary. Geographica Pannonica, 27(1), 10-24.
https://doi.org/10.5937/gp27-39849

Lénárt, I., Lakner, Z., Kovács, L., & Kasza, G. (2022). Consumers across cultures: a comparative study about consumers’ role in food safety related academic literature. British Food Journal, 124(12), 4610-4625.
https://doi.org/10.1108/BFJ-09-2021-1026

Németh, T., & Kovács, L. (2022). Elektromos autók fogyasztói megítélése Magyarországon – elméleti megfontolások és egy kérdőíves felmérés eredményei. International Journal of Engineering and Management Sciences, 7(2), 1-23.
https://doi.org/10.21791/IJEMS.2022.2.1.

Szőke, V., & Kovács, L. (2020). Mezőgazdaság 4.0 – relevancia, lehetőségek, kihívások. Gazdálkodás, 64(4), 289-304. http://dx.doi.org/10.22004/ag.econ.305196

Book Chapters

Kovács, L. (2023). Zöld marketing: lehetőségek és kihívások a zöld üzleti gondolkodás kontextusában. In: Kovács, L., & Szőke. V. (szerk.) A zöld üzleti gondolkodás és a zöld marketing lehetőségei és kihívásai. Szombathely: Savaria University Press. 11-26.

Szőke, V., & Kovács, L. (2021). Hogyan járulhat hozzá a mezőgazdaság 4.0 a körkörös mezőgazdaság kialakulásához? In: Mezőfi, N., Németh, K., Péter, E., & Püspök, K. (szerk.) V. Turizmus és Biztonság Nemzetközi Tudományos Konferencia. Nagykanizsa: Pannon Egyetem Nagykanizsa, Körforgásos Gazdaság Egyetemi Központ. 556-567.

Székely, K. (2020). A turizmus és az etika összefüggései az alternatív turizmus kérdéskörében. In: Kovács L. (Ed.) Határterületek 2019 (pp. 157-172). Szombathely: Savaria University Press.

Conferences, events

2024. 04. 27.   Zöldülő gazdaság: lépések a fenntartható jövőért (Eötvös Loránd University)
2023. 06. 26.   Marketing going green projekt, projektzáró rendezvény
  (Eötvös Loránd University, Faculty of Social Sciences, Department of Business Communication and Marketing)
2023. 04. 25.   Zöldülő (?) gazdaság – Kerekasztal-beszélgetés
  (Eötvös Loránd University, Faculty of Social Sciences, Department of Business Communication and Marketing)
2023. 04. 24.   Fenntarthatóság és jövő (Eötvös Loránd University, Faculty of Social Sciences, Department of Business Communication and Marketing)
2023. 04. 24.   Fenntarthatóság és jövő hallgatói szemmel
  (Eötvös Loránd University, Faculty of Social Sciences, Department of Business Communication and Marketing)

Contact information (leader)

László KOVÁCS, associate professor, Head of Research Group, Department of Business Communication and Marketing, Faculty of Social Sciences, ELTE, Szombathely, Hungary
kovacs.laszlo@sek.elte.hu

Viktória SZŐKE, assistant professor, Head of Research Group, Savaria Department of Business Administration, Faculty of Social Sciences, ELTE, Szombathely, Hungary
szoke.viktoria@sek.elte.hu

2025.06.13.